Chief of Staff · Strategy Operator
I take the ambiguous, cross-functional problems off a founder's plate (strategy, operations, special projects) and turn them into shipped outcomes.
Value Creation
No corporate fluff, just disciplined execution across the Chief of Staff surface area. I switch between the big picture and the details as the problem demands.
Open questions into clear options and recommendations (market analysis, business cases, board and investor prep) so the founder decides faster.
A first-principles call that protected the client from over-investing on weak assumptions.
See the decision brief ↓Install the cadence a scaling company needs: goals, KPIs, planning rhythms, cross-functional execution. Fewer dropped balls, more shipped.
9.5/10 client satisfaction and 50+ stakeholder interviews; the program was renewed for another year without going to tender.
The thing no one owns yet: a new market, a partnership, a diligence sprint, a fire. I scope it, run it, and build the function or hand it off.
300+ smallholder farmers onboarded in under two weeks, with five-figure retailer sales in that same window.
Selected Work
Three initiatives, three faces of the job: validating what's actually worth building, turning around a reset team, and the judgment to talk a client out of a weak bet.
Led desirability testing with workshop owners and mechanics; validated two use cases and phased the build for fastest ROI.
OutcomeClient sequenced development around the highest-value entry point, aligning engineering effort with commercial return.
Inherited a reset two-person team with eight weeks to deliver; rebuilt the delivery model around value creation.
Outcome50+ interviews & 9.5/10 satisfaction, renewed for another year without going to tender.
Refused the tech-first brief and stress-tested the commercial thesis to first principles in an unfamiliar domain.
OutcomeProtected the client from over-investing on weak assumptions. Full decision brief below.
Decision Brief · Blue Ammonia
The Brief
Initial request: develop an innovation roadmap for carbon capture, utilisation & storage (CCUS). Open mandate, unfamiliar domain.
The First-Principles Challenge
I refused the tech-first framing. The real question isn't "what can we capture?" Capture is a cost. Value only exists if the market pays a premium for the low-carbon output. So I reframed around a product (blue ammonia), matched to their industrial capability.
The Decomposition
The Call
Exhausted the alternatives first (CO₂ value-add applications, pricing scenarios), then made the strategic call to pivot the roadmap to biofuels: a clearer path to market alignment.
The Outcome
Protected the client from over-investing on weak assumptions and redirected them to a Horizon 3 opportunity with real commercial footing.
Proof
Availability
About
I'm a strategy and operations leader who's spent the last decade at the intersection of big companies and startups. I've built ventures from zero, run investment diligence, modelled the numbers, and aligned the senior stakeholders who had to say yes.
What I do best is take the ambiguous, high-stakes problem no one else owns and turn it into a clear plan and a shipped outcome. That's the Chief of Staff instinct, and it's how I want to work next: close to a founder, across the whole business, making the person at the centre more effective.
When I'm not diving into underwater worlds, I'm probably mid-spin, hanging from an aerial hoop, or trying to nail my next yoga pose, preferably without falling over.
Contact
If you're a founder who needs a right hand for the hard, cross-functional stuff, I'd love to hear from you.
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